In compact and provocative chapters, Digital Lift shares focused, proven principles practiced by global marketing leaders to achieve digital success. Join the marketing leaders who leverage these success principles to confidently drive digital marketing performance improvement and program ROI.
Digital Lift provides
- Actionable insight and guidance to help marketing executives overcome key digital challenges spanning leadership, strategy, focus, change, teams, and execution
- 66 concise principles extracted from first-hand interactions with thousands of marketing executives and practitioners in hundreds of enterprises
- Deep, objective insights to engage the reader through all stages of the customer digital journey