Digital Marketing Analysis Service - Frequently Asked Questions

Q: How does NorthPage perform a Digital Marketing Analysis?

Using the Digital Marketing Analysis (DMA) platform, NorthPage Research runs thousands of tests on an organization's digital marketing programs, collecting and evaluating data elements which are then analyzed by the platform's assessment engine and by NorthPage Analysts.

Q: How much involvement is needed from a company’s marketing staff to complete an Analysis?

None. The service is "hands free" and requires no involvement, resources or data from your marketing organization. Our approach creates zero drag and has the following benefits:

• The analysis is completed rapidly (7 days, maximum)
• Your staff does not have to gather data and can remain focused on completing critical tasks and meeting deadlines
• The analysis is objective – there is no internal influence

Q: How do you collect the inputs to complete the Digital Marketing Analysis?

The NorthPage Digital Marketing Analysis (DMA) platform automatically identifies and retrieves an extensive set of data and information about the target organization's digital marketing programs.

Q: What are the deliverables produced by a Digital Marketing Analysis?

A Digital Marketing Analysis produces multiple customized deliverables including:

1 - Digital Marketing Analysis Report - Detailed Digital Marketing Analysis

This report provides the detailed test results from the analysis and includes the following sections:

• Performance Overview
• Performance Examples
• Certifications
• Function Analysis
• Component Analysis

2 - Effectiveness Review - Digital Marketing Impact Report

An Effectiveness report objectively and quantitatively documents how well your organization is executing its Digital Marketing programs in the following areas:

• Awareness Creation
• Demand Generation
• Opportunity Conversion
• Customer Engagement

3 – Performance Inventory – Detailed Analysis Data

The performance inventory report is delivered in spreadsheet format and includes:

• Multi-Analysis Comparisons across web properties
• Quantitative Function/ Sub-function Performance Scoring
• Certification Achievement-level Scores

4 – Preview Analysis – Preliminary Digital Marketing Review

This report offers a projected capabilities of a web property and provides:

• Component Performance Projections
• Performance Example Samples
• Credible Indications of Digital Marketing Program strengths and weaknesses

5 – Certification Review – Certification Acknowledgement Report

The certification review report provides benchmark insights into Digital Marketing program performance and includes Function Certification Scores and Subfunction Certification Scores.

6 – Enhancement Plan – Remediation Guidance

Enhancement plans provide specific guidance for addressing function, subfunction and component performance improvement opportunities and includes:

• Identification of Sub-standard functions and subfunctions
• Actionable Remediation Guidance
• Upside Opportunities for addressing program shortcomings

Q: Do you perform Analysis of offline / traditional marketing?

No. Offline and traditional marketing analyses are currently outside the scope of the services offered by NorthPage.

Q: Do you offer consulting services to address the deficient areas identified by an Analysis?

No. NorthPage Research focuses on analyzing Digital Marketing programs and providing related insight and guidance.

Q: How long does it take for the completion and delivery of a Digital Marketing Analysis?

A Digital Marketing Analysis takes seven to ten days to complete including report development and delivery.