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Objective insight that enables marketing and business leaders to drive digital performance and productivity

Strategic Digital Performance Insight

Learn how your digital marketing programs perform across the customer digital journey and identify areas of strength, need, and opportunity.

Benchmark Performance Scoring

  • Cognitive platform-based testing of your digital marketing programs against 5,000+ digital performance drivers
  • Comprehensive digital programs including web, mobile, E-commerce, search, social, content marketing, product merchandising, E-channel, and online support

Digital Progress Tracking

  • Comprehensive identification and reporting of program-wide digital progress

Digital Pace Diagnostic

  • Activity-based diagnostic that reports how frequently your web and mobile site programs are modified, enhanced, and extended

Digital Strength and Challenge Profile

  • Strategic insight to develop a clear performance profile

Competitive Strategy and Performance Benchmarks

See how your digital marketing programs stack up against your competitors’, and gain insight into their programs to guide your digital strategy. Stay current with details on your competitors’ digital performance, priorities, and investments.

Benchmark Performance Scoring

  • Wide-angle view of each competitor’s digital strengths, challenges, and investments
  • Cognitive platform-based testing of competitors’ digital marketing programs against 5,000+ digital performance drivers
  • Competitive performance scoring across 20 key digital marketing program areas
  • Detailed mapping of competitors’ areas of digital investment
  • Comprehensive competitive digital program analysis including web,mobile, E-commerce, search, social, content marketing, product merchandising, E-channel, and online support
  • Competitive performance examples provided via illustrative vignettes
  • Monitoring and diagnostic refreshes to track competitive and market changes

Digital Progress Tracking

  • Identification and reporting of your programs' digital progress

Digital Pace Benchmark

  • Activity-based diagnostic that reports how frequently your competitors' web an mobile site programs are modified, enhanced, and extended
  • Insight into how aggressively your competitors test, fix, enhance, and invest in their deployed website and mobile programs

Market Mover Report

  • Identification and reporting of competitors’ program-wide digital strengths and progress

Market-Specific Digital Trends and Strategies

Make better strategic decisions by identifying emerging digital initiatives and changes in your market segment.

  • Insight into digital priorities, landscape shifts, and strategic blueprints is your space
  • Continuous market monitoring to track competitive changes, trends, and areas of investment
  • Advanced Performance Examples—Best-in-class examples of digital marketing programs
  • Areas of Digital Investment—Examples of program investments from top competitors
  • Digital Trailblazers—Examples of leading-edge digital programs that are instructive and relevant
  • Sector Priorities—Market-specific model showing which digital marketing program elements are most important to achieve digital success

Prioritized Digital Performance Growth Opportunities

Sector Priorities—Market-specific model showing which digital marketing program elements are most important to achieve digital success

  • Strategic digital blueprint to prioritize key initiatives
  • Identification of top program investment and remediation opportunities
  • Reference frameworks to understand investment and implementation options and strategies
  • Monitoring and regular diagnostic refreshes to track and identify opportunities for next-level improvement
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Take the Guesswork Out of Optimizing Complex Digital Programs

Master your digital priorities, performance and competition through frictionless, actionable intelligence.