IT Buyers and the Online Information Jungle
The Problem
IT Buyers and users face a confusing and often conflicting array of information in their quest to learn about IT topics. The majority of what they find is a dizzying array of incomplete, inaccurate and sales-oriented Web pages. Ads and “advertorials”, vendor press releases and Websites along with topical news coverage dominate the online IT information landscape.
Given the nature of IT Buyers, online search is their primary source of information. Starting with a basic product or topic search, IT Buyers plunge head-first into the online jungle of information which contains the following IT product and topic results:
• 750 million Web pages
• 100 million Weblog entries
• 100 million PDF Documents
• 5 million Presentations
For every one Web Resource of value about a specific IT product or topic, there are more than 1,000 distracting, incomplete or inaccurate pages and resources related to that topic. As a result, IT Buyers are regularly overwhelmed, misled and frustrated by having wasted much of their time spent researching IT topics. Ultimately, IT Buyers find what marketers want them to see – rather than what would most help them.
And, the problem is worsening as the jungle of online information is growing rapidly, with the number of IT product and topic Web pages doubling every 6-9 months.
A Better Way
NorthPage brings clarity to key IT topics by producing high-quality IT Resource Guides that contain high-value information on specific IT topics. A NorthPage IT Resource Guide contains topic-specific:
• Definitions
• Tools and resources
• Research
• Best practices (strategy, design, implementation and procurement)
• User deployment examples, lessons learned and quotes
• Expert advice and guidance
NorthPage IT Resource Guides represent a “best of the Web” approach to helping IT Buyers find and benefit from the highest-value “needles in the online haystack.” NorthPage does not produce content about IT topics, rather, NorthPage’s editors find, review, organize and present high-value Resources in an efficient, credible and non-sales setting. By doing so, IT Buyers:
• Quickly find valuable information
• Make well-informed decisions
• Avoid the “jungle” of misinformation and distractions
• Succeed with their IT initiatives
NorthPage’s IT Resource Guides turn the jungle of online product and topic information into a strategic asset for IT Buyers and Users.
Click here to see a list of NorthPage IT Resource Guides
