Insights Stream

Digital Marketing Intelligence From The NorthPage Platform

Digital Trailblazer: Forever 21 Deploys Visual Search

The Forever 21 app deploys icon-based, visual filters to mimic aspects of the traditional retail discovery experience for online users.

Source: NorthPage

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Digital Trailblazer: TIAA Bank Streamlines the Application Path

The TIAA Bank website enables visitors to select all desired accounts intended for conversion to create a single application page, avoiding abandonment associated with multiple application paths.

Source: NorthPage

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Digital Trailblazer: EE UK Extends Community Engagement

The EE UK website deploys hover-activated community descriptions that displays the member’s detailed description, engaging visitors in user-driven involvement.

Source: NorthPage

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Article: Exclusive: Blockchain making itself at home in hospitality

Blockchain technology is the new revolution in that it inherently provides easy to access data at a low-cost, making it the unquestionable and most attractive option for the industry.

Source: ameinfo.com

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Article: Operations and CX are top benefits of AI in retail industry

With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.

Source: consultancy.uk

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Article: Top 6 Digital Transformation Trends In Healthcare For 2019

Driven by the need for a better customer experience healthcare is experiencing a huge shift. And just like other industries, the digital transformation trends in healthcare aren’t slowing down in 2019.

Source: forbes.com

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Digital Trailblazer: SoFi Streamlines the Application Path

The SoFi website promotes all available product-specific registration paths through a consolidated menu from the primary call-to-action, providing a convenient nexus for conversion.

Source: NorthPage

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Article: Embracing Transformation to Succeed as a Digital Service Provider

No one is immune to the digital revolution, which is impacting governments, businesses and consumers alike. The difference lies only in the response: while some are struggling to keep pace with the speed of change, others have grabbed the bull by the horns and are taking advantage of new technologies to shape their futures, leveraging the digital revolution to improve customer service and get a jump on the competition.

Source: telecoms.com

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Digital Strength: Verizon Wireless Utilizes Dynamic Plan Comparison Functionality

The Verizon Wireless website promotes unlimited plans that dynamically update plan prices based on the number of lines a visitors selects to enable product comparison.

Source: NorthPage

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Article: Financial services need to be more personalized

The upward trend for search phrases such as "commercial loans," "interest checking accounts," "mortgages," and "local banks" shows that consumer and commercial customers looking for financial products and financial institutions are starting their search online.

Source: business.com

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Digital Strength: Oscar Health Incorporates Availability Warnings and User-Supplied Merchandising into Physician Pages

The Oscar Health website deploys advanced features on physician pages, including: appointment availability warnings, verified reviews, and benefit-oriented merchandising.

Source: NorthPage

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Article: How Predictive Analytics in Healthcare Is Changing Hospitals

In the spirit of driving innovation and improvements for patients, more healthcare organizations are dabbling with predictive analytics to anticipate needs and drive value.

Source: healthtechmagazine.net

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Article: Sprint - Showing telecoms what digital transformation is all about

Sprint is working to become the ‘comeback kid’ of the telecommunications industry. A few years ago, the telecom was losing money and struggling to cut through the frantic, competitive buzz of the market. So, in 2015, it decided to reinvent itself.

Source: gigabitmagazine.com

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Article: How Google's retail toolkit reaches the tech savvy consumer

Seventy-percent of consumers are more likely to buy when information is customized to the location, while half confirm inventory before going to the store and half say they buy elsewhere because the information was not customized to their current mobile situation.

Source: retailcustomerexperience.com

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Digital Strength: T-Mobile Advances Competitive Product Merchandising

The T-Mobile website deploys an interactive savings tool that displays potential savings and specific comparison charts that merchandise the benefits of T-Mobile plans in comparison to plans offered by competing telecom service providers.

Source: NorthPage

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