Insights Stream

Digital Marketing Intelligence From The NorthPage Platform

Video: Banking functions through AI: The next user interface

Adam Cheyer, Co-Founder & VP Engineering, Viv & Siri, speaks at The Temenos Community Forum 2019 in The Hague about how banks are embedding AI solutions into their organisations, the business functions behind this, how AI technology has changed the way banks interact with their customers and how can commercialize through AI.

Source: youtube.com

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Article: How new digital initiatives will completely the change the airport experience

At ACI Asia-Pacific/ World Annual General Assembly, Conference & Exhibition, hosted at Hong Kong International Airport (HKIA), we spoke to CK Ng, Executive Director of Airport Operations, and Steven Yiu, Deputy Director of Service Delivery from HKIA to discover how new digital initiatives will shape the future of airports and improve passenger experience.

Source: internationalairportreview.com

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Digital Trailblazer: AT&T Enables Streamlined Discovery within Video Merchandising

AT&T deploys subtitles on video merchandising to assist in website accessibility, with the additional capability of video search. Visitors are able to navigate to phrases of interest quickly without required viewing of entire videos.

Source: NorthPage

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Digital Trailblazer: Chloé Promotes Omnichannel Capabilities in Chat Services

Chloé website pages promote live stylist services in Instant Messenger-styled chat box, with features that enable users to send emoticons and image attachments as well as text to in-boutique stylists.

Source: NorthPage

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Article: Digital Health - Is It Worth It? How to Calculate ROI in Digital Health

Calculating ROI in digital health, we have to differentiate between hard and soft ROI, two concepts easily confused by startups and digital health buyers.

Source: hitconsultant.net

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Digital Strength: Stelara Proactively Compares Treatment Regimens

The Stelara website deploys clear merchandising information that compares drug delivery methods to prominent competitors, to notify and inform visitors of product benefits beyond the scope of effectiveness.

Source: NorthPage

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Article: How Regions Bank Uses AI to Up Its CX Game (And Boost Revenue)

Recognizing that traditional marketing can't keep up with changing consumer banking behavior, Regions Bank took the plunge and now has not one, but two artificial intelligence platforms in place. The bank's journey is only partly complete, but by several measures has been a big success.

Source: thefinancialbrand.com

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Digital Strength: N26 Enables Data Export

The N26 website displays intuitive icons to merchandise product features, enhancing visitor engagement.

Source: NorthPage

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Article: McDonald’s is spending $300 million to be more like Amazon

Your Big Mac is about to get served with a side of artificial intelligence. The burger-pushing franchise says it will use the technology to provide an “even more personalized customer experience” to drive-thru customers based on data points like “time of day, weather, current restaurant traffic and trending menu items.”

Source: fastcompany.com

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Article: How turning to automation helped one company drive profitable growth

Dish Network’s CMO, Jay Roth, explains how the company’s transformative approach to digital marketing is driving growth.

Source: thinkwithgoogle.com

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Digital Strength: Allswell Advances Product Comparison

The Allswell website increases the breadth of product comparison by featuring comparison between product offerings as well as comparison between competitor offerings on the same page. Visitors are assured of competitive benefits and are able to assess which features best suit their needs.

Source: NorthPage

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Article: AI-Driven Design: How Artificial Intelligence is Shaping UI/UX Design

AI products have started entering our era quicker than we could imagine. Artificial intelligence has found its place in different industries. From spam filters to autopilots in aeroplanes – AI surrounds us and impacts even the most unexpected areas of our lives. UI/UX design is not an exception.

Source: speckyboy.com

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Article: What it took for this government agency to transform digital marketing

Education New Zealand's marketing platform leader shares the digital transformation story that has paid customer value, revenue and industry dividends

Source: cmo.com.au

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Digital Trailblazer: Samsung Features Immersive Product Comparison

The Samsung website deploys immersive video merchandising to demonstrate product advancements, illustrating precise features with visually engaging media.

Source: NorthPage

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Digital Strength: Fifth Third Bank Improves Interactive Tool Usability

Fifth Third Bank refines and enhances the online retirement savings calculator journey by adding usability helpers including a progress tracker, interactive sliders and save, print and email functionality.

Source: NorthPage

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