Insights Stream

Digital Marketing Intelligence From The NorthPage Platform

Digital Trailblazer: Chloé Promotes Omnichannel Capabilities in Chat Services

Chloé website pages promote live stylist services in Instant Messenger-styled chat box, with features that enable users to send emoticons and image attachments as well as text to in-boutique stylists.

Source: NorthPage

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Article: Digital Health - Is It Worth It? How to Calculate ROI in Digital Health

Calculating ROI in digital health, we have to differentiate between hard and soft ROI, two concepts easily confused by startups and digital health buyers.

Source: hitconsultant.net

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Digital Strength: Stelara Proactively Compares Treatment Regimens

The Stelara website deploys clear merchandising information that compares drug delivery methods to prominent competitors, to notify and inform visitors of product benefits beyond the scope of effectiveness.

Source: NorthPage

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Article: How Regions Bank Uses AI to Up Its CX Game (And Boost Revenue)

Recognizing that traditional marketing can't keep up with changing consumer banking behavior, Regions Bank took the plunge and now has not one, but two artificial intelligence platforms in place. The bank's journey is only partly complete, but by several measures has been a big success.

Source: thefinancialbrand.com

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Digital Strength: N26 Enables Data Export

The N26 website displays intuitive icons to merchandise product features, enhancing visitor engagement.

Source: NorthPage

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Article: McDonald’s is spending $300 million to be more like Amazon

Your Big Mac is about to get served with a side of artificial intelligence. The burger-pushing franchise says it will use the technology to provide an “even more personalized customer experience” to drive-thru customers based on data points like “time of day, weather, current restaurant traffic and trending menu items.”

Source: fastcompany.com

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Article: How turning to automation helped one company drive profitable growth

Dish Network’s CMO, Jay Roth, explains how the company’s transformative approach to digital marketing is driving growth.

Source: thinkwithgoogle.com

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Digital Strength: Allswell Advances Product Comparison

The Allswell website increases the breadth of product comparison by featuring comparison between product offerings as well as comparison between competitor offerings on the same page. Visitors are assured of competitive benefits and are able to assess which features best suit their needs.

Source: NorthPage

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Article: AI-Driven Design: How Artificial Intelligence is Shaping UI/UX Design

AI products have started entering our era quicker than we could imagine. Artificial intelligence has found its place in different industries. From spam filters to autopilots in aeroplanes – AI surrounds us and impacts even the most unexpected areas of our lives. UI/UX design is not an exception.

Source: speckyboy.com

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Article: What it took for this government agency to transform digital marketing

Education New Zealand's marketing platform leader shares the digital transformation story that has paid customer value, revenue and industry dividends

Source: cmo.com.au

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Digital Trailblazer: Samsung Features Immersive Product Comparison

The Samsung website deploys immersive video merchandising to demonstrate product advancements, illustrating precise features with visually engaging media.

Source: NorthPage

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Digital Strength: Fifth Third Bank Improves Interactive Tool Usability

Fifth Third Bank refines and enhances the online retirement savings calculator journey by adding usability helpers including a progress tracker, interactive sliders and save, print and email functionality.

Source: NorthPage

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Article: 3 trends driving the Second Golden Age of Martech

There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different.

Source: chiefmartec.com

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Article: Orvis Taps Customer Analytics To Help Convert 58% Of Returns Into Exchanges

Orvis has been in the mail-order business since 1856, and even after 163 years the outfitter still struggles with a problem common to all retailers: dealing with returns. Orvis recently took a 21st-century approach to these challenges.

Source: retailtouchpoints.com

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