Insights Stream

Digital Marketing Intelligence From The NorthPage Platform

Article: How AI Will Supercharge Bank and Credit Union Innovation

Sooner rather than later artificial intelligence techniques will turn traditional banking on its end.

Source: thefinancialbrand.com

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Digital Trailblazer: Schmidt's Naturals Streamlines Multiple Conversion Options

Schmidt's Naturals product listings promote both one-time purchases and subscription models at equal prominence, highlighting multiple conversion options.

Source: NorthPage

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Article: Executive's guide to prescriptive analytics

It's tough to build a modern successful business without good analytics, and prescriptive analytics is the linchpin that makes all the other models and analyses worth it.

Source: zdnet.com

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Article: One Metric for Testing a Successful User Experience

Other companies would do well to prioritize the user experience as Apple does. Many try, so long as they get budget approval. Unfortunately, most companies don’t understand the right way to measure the effectiveness of their UX design -- not to mention how to improve it.

Source: entrepreneur.com

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Digital Trailblazer: Cheshire Telecom Features an Interactive Conversion Path

The Cheshire Telecom website deploys an interactive need-based questionnaire conversion path that enables visitors to view page previews of previously recorded selections. Visitors are able to review and edit responses though facile parsing of previous inputs.

Source: NorthPage

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Digital Strength: Copiktra Utilizes Mobile-Tailored Product Merchandising

The Copiktra mobile website displays product merchandising that highlights key merchandising features with text and images, formatted to be visibly prominent on mobile screens.

Source: NorthPage

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Article: How Walmart Is Building Out Its Tech Team to Take on Amazon

As Walmart has sought to build out a technology operation to compete with Amazon, it has changed the way it thinks about the role of its tech executives. The company has gone from thinking of its e-commerce and tech teams as entirely separate divisions to giving its top tech leaders more responsibility over multiple parts of the company.

Source: digiday.com

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Digital Trailblazer: Birchbox Promotes Methodical Product Discovery

The Birchbox website directs visitors to products of interest by grouping them in a routine-based schema, instead of a generic classification model. This organization of offerings potentially encourages further product discovery by insinuating that there is an accumulative process, requiring additional purchases.

Source: NorthPage

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Article: The Good, The Bad, & The Ugly Of US Mobile Banking Experiences In 2019

US banking brands tend to be great at supporting customers during log-in and money movement. You can’t use a banking app if you can’t get into it, and US banks tend to do a great job helping customers quickly and easily.

Source: forbes.com

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Digital Trailblazer: Curve Integrates User-Driven Merchandising

The Curve website promotes user-generated social media comments beneath highlighted product features to bolster site-supplied merchandising content.

Source: NorthPage

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Digital Strength: Aubagio Simplifies Event Registration

The Aubagio website utilizes auto-geolocation and specific calls-to-action to promptly inform visitors of event location and attendance possibilities directly on the event listings.

Source: NorthPage

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Article: Sprint's Digital Transformation With Chief Digital Officer Rob Roy

Digital transformation can have numerous goals, from saving money to improving customer satisfaction. But at Sprint, the goal is to empower both internal and external customers to do what they want, where they want, when they want.

Source: forbes.com

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Video: Banking functions through AI: The next user interface

Adam Cheyer, Co-Founder & VP Engineering, Viv & Siri, speaks at The Temenos Community Forum 2019 in The Hague about how banks are embedding AI solutions into their organisations, the business functions behind this, how AI technology has changed the way banks interact with their customers and how can commercialize through AI.

Source: youtube.com

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Article: How new digital initiatives will completely the change the airport experience

At ACI Asia-Pacific/ World Annual General Assembly, Conference & Exhibition, hosted at Hong Kong International Airport (HKIA), we spoke to CK Ng, Executive Director of Airport Operations, and Steven Yiu, Deputy Director of Service Delivery from HKIA to discover how new digital initiatives will shape the future of airports and improve passenger experience.

Source: internationalairportreview.com

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Digital Trailblazer: AT&T Enables Streamlined Discovery within Video Merchandising

AT&T deploys subtitles on video merchandising to assist in website accessibility, with the additional capability of video search. Visitors are able to navigate to phrases of interest quickly without required viewing of entire videos.

Source: NorthPage

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