Insights Stream

Digital Marketing Intelligence From The NorthPage Platform

Article: Delivering AI success in banking

There’s a wealth of Artificial Intelligence (AI) projects underway across all areas of financial services as banks explore the potential for the technology to revolutionise their business.

Source: verdict.co

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Article: Machine Learning In Telecom

Machine learning has a lot to offer telecoms networks, but what are the implications and areas that operators and vendors will need to address if it is to realise its potential?

Source: landmobile.co.uk

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Article: Understanding the Challenges of Amazon Marketing Optimization

Marketing optimization is a key component of a successful Amazon strategy. Used effectively, it can improve the return on investment of your advertising campaigns while also taking the tedious, time-consuming manual labor out of the equation.

Source: mytotalretail.com

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Digital Trailblazer: Telstra Drives Visitor Selection of Banner Promotions

The Telstra website deploys thumbnail images titled with associated offerings to drive visitors to select banner images of interest.

Source: NorthPage

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Digital Trailblazer: Fenty Utilizes Dynamic Conversion Drivers (Copy)

Fenty product pages employ a call-to-action button design that features dynamic, scrolling text.

Source: NorthPage

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Article: AI in Telecommunication Market- Rise On Account Of Increasing Number Of AI-Enabled Smartphones

Global AI in Telecommunication market is expected to rise on account of increasing number of AI-enabled smartphones.

Source: bestmarketherald.com

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Digital Strength: TD Bank Enables Cross-Account Applications

TD Bank application pages prompt visitors to add accounts to the application without requiring additional form fields, enhancing product discovery and conversion experience.

Source: NorthPage

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Article: Stores See a Future Without ‘May I Help You?’ (They’ll Already Have Your Data)

At a recent industry gathering, retailers talked of how collecting customer data will help them compete in a landscape dominated by the internet.

Source: nytimes.com

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Article: 3 Insights For The CTO Building The Telecoms Network Of The Future

Discover why AI and accelerated computing are essential to every CTO in telecommunications.

Source: forbes.com

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Digital Trailblazer: AT&T Extends Live Chat Features

The AT&T website integrates live chat options that allow visitors to mute and end conversation as well as EMAIL or PRINT the live chat transcript.

Source: NorthPage

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Article: Artificial Intelligence for Pharmaceutical Research and Development

The facilitation of research and development (R&D) is perhaps the most common use case for AI applications in the pharmaceutical industry. There are numerous solutions for extracting and organizing research data from clinical trial notes and other medical documents.

Source: emerj.com

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Digital Trailblazer: Forever 21 Deploys Visual Search

The Forever 21 app deploys icon-based, visual filters to mimic aspects of the traditional retail discovery experience for online users.

Source: NorthPage

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Digital Trailblazer: TIAA Bank Streamlines the Application Path

The TIAA Bank website enables visitors to select all desired accounts intended for conversion to create a single application page, avoiding abandonment associated with multiple application paths.

Source: NorthPage

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Digital Trailblazer: EE UK Extends Community Engagement

The EE UK website deploys hover-activated community descriptions that displays the member’s detailed description, engaging visitors in user-driven involvement.

Source: NorthPage

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Article: Exclusive: Blockchain making itself at home in hospitality

Blockchain technology is the new revolution in that it inherently provides easy to access data at a low-cost, making it the unquestionable and most attractive option for the industry.

Source: ameinfo.com

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