Insights Stream

Digital Marketing Intelligence From The NorthPage Platform

Article: How can pharma and tech come together for the benefit of patients?

Cross-sector collaboration creates enormous potential for people-centred healthcare innovations, but there are challenges to be overcome.

Source: mobihealthnews.com

Read More >>


Digital Strength: Revolve Promotes Product Discovery Through Classification Tags

Revolve product pages display related tags along with related products to increase the breadth of suggested product discovery. User-friendly tags provide streamlined access to specific aspects of products for further exploration.

Source: NorthPage

Read More >>


Article: Where Should Healthcare Industry go Forward?

Technology plays a vital role in everything and every industry across the globe — yet healthcare lags behind. “Technology is solving real problems, some of them trivial, some pretty serious, but it feels a little odd that we’re not applying it into the world of health”

Source: entrepreneur.com

Read More >>


Article: Pharma's Desperate Struggle To Teach Old Data New Tricks

“The struggle underscores one of the biggest barriers to the development and use of AI in medicine: Patient information is held in a crazy array of computer systems and formats that defy efforts to build coherent datasets. The data are needed to train algorithms and validate their performance on patient cases they have never seen.”

Source: forbes.com

Read More >>


Article: 3 Ways AR is Digitally Transforming Retail Customer Experience in 2019

Digital transformation in retail is key to differentiating and outshining competitors. The retail industry is leveraging AR to create immersive and personalized customer experiences.

Source: martechadvisor.com

Read More >>


Article: Does Big Data have a pivotal role in the future of customer experience?

Big Data is very important, and there is no doubt about this fact. Big Data has proven its mettle over the period of time. It has definitely become one of the most valuable, innovative and exciting technological offerings for the world.

Source: business.com

Read More >>


Article: Travel industry ‘slow’ to capitalise on popularity of voice technology

Almost three-quarters (73%) of travel professionals are unprepared to take advantage of voice tech, according to a December poll of 143 industry leaders conducted by Travel Technology Europe (TTE).

Source: ttgmedia.com

Read More >>


Digital Strength: UCSF Medical Center Promotes Extensive Video Merchandising

The UCSF Medical Center website previews 3 different types of discovery paths to video content marketing, allowing visitors to discover content by topic, specialty, or presenter. Multiple engaging methods of content discovery enhance engagement and user experience.

Source: NorthPage

Read More >>


Article: Blockchain to Secure a More Personalized Pharma

Though the cryptocurrency side of blockchain technology has dominated news headlines in the last year, the technology has real promise in biotechnology and the life sciences. A recent survey (September 2018) by the Pistoia Alliance found that 60% of professionals in the pharmaceutical and life sciences industries were using or experimenting with blockchain technologies in 2018, as compared with 22% in 2017.

Source: genengnews.com

Read More >>


Article: Is Your Banking User Centered? UX Checklist and Tips to Integrate Right Away

n the digital age, in which there's an app for everything and almost everyone is able to build one, experience is what makes a difference. FinTechs are continuing their confident victory march in the monopoly once owned only by the big banks.

Source: finextra.com

Read More >>


Article: How to Create a Customer-Centric Strategy for Your Business

According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to create a positive Customer Experience at every stage of the buying process.

Source: martechseries.com

Read More >>


Article: 7 Reasons Why You Should Invest More in Customer Experience

In this technologically-advanced world, it is still the same good old time when the customer used to rule the world. Whatever they said was considered to be the final verdict. Therefore, companies who continue to focus on improving customer experience continue to thrive in this highly competitive market.

Source: customerthink.com

Read More >>


Article: Digital transformation for the healthcare industry: five things to consider

While every industry is facing increasingly stringent levels of regulation and oversight, none is more tightly regulated than healthcare and pharmaceuticals.

Source: www.techradar.com

Read More >>


Digital Trailblazer: Chanel Extends Product Page Engagement

The Chanel website deploys dynamic videos seamlessly integrated with product images on product pages.

Source: NorthPage

Read More >>


Digital Trailblazer: Off-White Utilizes Brutalist Website Design

The Off-White website deploys a brutalist, stripped-down website design that diverts user focus to the responsive cursor image as visitors navigate through stark text listings.

Source: NorthPage

Read More >>