Interactive Agency Evaluation Make confident, accurate decisions about Interactive Agency capabilities and performance to reduce risk and increase Interactive Agency and digital marketing performance and ROI. Quick View Do you really know how capable your short-listed (and currently engaged) Interactive Agencies are?
In 7 days, NorthPage confidentially evaluates their reference account work and provides you with critical information, differentiating insight and substantial negotiating leverage. Service Focus CMOs and Digital Marketing decision makers gain valuable insight into the digital marketing capabilities and performance of existing and prospective Interactive Agency service providers. Using the Interactive Agency Evaluation Service, marketing executives answer the following questions: - Of the Interactive Agencies we are considering, which have the proven and demonstrated ability to meet our specific digital marketing objectives?
- How effectively have currently engaged Interactive Agency/Agencies implemented our digital marketing programs? What gaps, problems and shortcomings exist in their work?
Features - "Zero Drag" – the analysis is completed with no marketing or Interactive Agency staff involvement - or awareness (your choice).
- Complete Review – You choose the digital marketing areas to evaluate Interactive Agency capabilities and performance including:
- Foundation: Technical, Functional, Content, Promotion
- Functions: Website, Mobile, Social Media, Search Engine Marketing, Content Marketing, E-Commerce
- Outcomes: Traffic Generation, Site Activity, User Experience & Engagement, Conversion
- Impact: Awareness Creation, Demand Generation, Opportunity Conversion, Customer Engagement
- Geography: Localization, Global deployment
- Risk Mitigation – Based on the evaluation findings, you identify key areas and requirements to include in Interactive Agency service agreements to ensure demonstrated Interactive Agency shortcomings are avoided.
- Evaluation Help – Get objective, clear and actionable Interactive Agency ratings that can be directly integrated into:
- Interactive Agency selection processes
- Interactive Agency performance evaluations
- Quality of Implementation – Determine an Interactive Agency's true Quality of Implementation (QOI)
Benefits - Increase confidence and reduce risk in Interactive Agency selection and digital marketing program performance evaluations.
- Confidently choose better qualified Agencies, negotiate and implement better agreements.
- Save time by accelerating the Interactive Agency evaluation and selection process.
- Increase digital marketing and Interactive Agency project ROI.
- Measure and improve the program achievement results.
Deliverables Interactive Agency Evaluation Report including: - Detailed capabilities review of selected Digital Marketing areas
- Strengths
- Weaknesses
- Best Practice Adherence
- Performance Examples
- Agency Quality of Implementation (QOI) Benchmark
- Analyst call to discuss findings
Confidently select and retain the best Interactive Agencies for your digital marketing programs Contact Mike Gorey
NorthPage Research
P: 847-818-8387 (US)
E:
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