The Problem

Decision makers and buyers face a confusing collection of online information in their quest to learn more about important topics. With online search as their primary means of finding information, the vast majority of search-driven information consists of ads and “advertorials”, vendor press releases and Websites and topical news coverage.

For every resource of value about a specific product, service or topic, there are more than 1,000 distracting, incomplete or inaccurate pages and resources related to that topic. As a result, buyers and decision makers are overwhelmed, misled and frustrated by having wasted much of the time they have spent online. Ultimately, they find what marketers want them to see – rather than what would most help them.

And, the problem is getting worse as the jungle of online information continues to grow rapidly, with the number of product, service and topic Web pages doubling every 6-9 months.

A Better Way

NorthPage brings clarity to a broad range of important topics by producing high-quality Target Reports, Brief and Notes along with online Resource Guides containing unbiased, high-value information. These targeted content offerings from NorthPage provide topic-specific:

• Best practices (strategy, design, implementation and procurement)
• User deployment examples, lessons learned and quotes
• Expert advice and guidance
• Tools and resources
• Research
• Definitions

NorthPage Guides represent a “best of the Web” approach to helping buyers and decision makers find and benefit from the highest-value “needles in the online haystack.” NorthPage searchers and editors comb through millions of Web pages to find, review, organize and present the highest-value Resources available in efficient, credible non-sales settings. By doing so, buyers and decision makers:

• Make well-informed decisions
• Succeed with important purchases, projects and initiatives
• Avoid the “jungle” of misinformation and distractions
• Quickly find valuable information
 

NorthPage’s content offerings provide a "best of the Web" approach to turn the jungle of online product, service, topic and solution provider information into strategic assets for buyers and decision makers.