The Problem

Decision makers and buyers face a confusing and often conflicting collection of information in their quest to learn more about a broad range of important topics. The majority of what they find online consists of a dizzying array of incomplete, inaccurate sales-oriented Web pages. Ads and “advertorials”, vendor press releases and Websites along with topical news coverage dominate the online information landscape. Online search has now become the primary source of information for buyers and decision makers needing to know more about almost every topic.

For every one Web Resource of value about a specific product, service or topic, there are more than 1,000 distracting, incomplete or inaccurate pages and resources related to that topic. As a result, buyers and decision makers are overwhelmed, misled and frustrated by having wasted much of the time they have spent online. Ultimately, they find what marketers want them to see – rather than what would most help them.

And, the problem is worsening as the jungle of online information continues to grow rapidly, with the number of product, service and topic Web pages doubling every 6-9 months.

A Better Way

NorthPage brings clarity to a broad range of important topics by producing high-quality online Guides containing high-value information. NorthPage Resource Guides provide topic-specific:

• Best practices (strategy, design, implementation and procurement)
• User deployment examples, lessons learned and quotes
• Expert advice and guidance
• Tools and resources
• Research
• Definitions

NorthPage Guides represent a “best of the Web” approach to helping buyers and decision makers find and benefit from the highest-value “needles in the online haystack.” NorthPage searchers and editors comb through millions of Web pages to find, review, organize and present the highest-value Resources available in efficient, credible non-sales settings. By doing so, buyers and decision makers:

• Make well-informed decisions
• Succeed with important purchases, projects and initiatives
• Avoid the “jungle” of misinformation and distractions
• Quickly find valuable information
 

NorthPage’s Guides turn the jungles of online product, service, topic and solution provider information into strategic assets for buyers and decision makers.