NorthPage Research – Digital Marketing Analysis Technology

The NorthPage integrated software applications and processes rapidly deliver high-quality and customized analysis and recommendations for intelligent marketers.

Digital Marketing Analysis Platform

The Digital Marketing Analysis Platform integrates more than 20 discrete modules. The platform identifies marketing assets, collects, integrates and assesses data sources, categorizes and manages marketing resource repositories and produces comprehensive reports. More than 250 tests are performed for each client through the DeepSearch-enabled platform.

DeepSearch

DeepSearch, a proprietary NorthPage Research technology and methodology, identifies high-value topic- and market-specific resources that are virtually impossible to find among the millions of search results returned from leading search engines. DeepSearch filters out:

• Vendor promotional content and press releases
• Outdated information
• Advertising-centric and influenced resources

By stripping away the resources marketers work tirelessly to ensure Web users are influenced by, NorthPage analysts are able to gain tremendous insights with the aid of valuable, topic-specific resources including high-value:

• Expert authored content and guidance
• Powerful and sophisticated tools
• Experienced user-generated documents
• Best practices examples