Digital Marketing Segment Study - Online Retail In-depth, independent analysis of leading online retailers' Digital Marketing programs Digital Marketing Study Overview NorthPage Research analyzed and comprehensively benchmarked the digital marketing programs of leading online retailers Amazon.com, JCPenney, Kohl's, Macy's and Sears. The study covers these Digital Marketing functions: - E-Commerce
- Social Media
- Content Marketing
- Search Engine Marketing
| - Mobile Marketing
- Online Event Marketing
- Online Community & Support
- Marketing Integration
| View the 12 slide Online Retail Digital Marketing Segment Study Overview Download the 44 page Online Retail Digital Marketing Segment Study Results Summary Study Definition Digital Marketing Segment Study: What is it? An in-depth technical and functional analysis of five online retailers' Digital Marketing programs. Methodology NorthPage Research uses a cloud-based Digital Marketing Analysis Platform to conduct thousands of tests, evaluating hundreds of technical and functional components and capabilities for each online retailer. Analysts review the results and produce the detailed competitive and individual online retailer analyses. Features - Objective, independent analysis
- Actionable competitive information
- Identification of best practices (and their users)
- Detailed analysis of each Retailer
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Report Now Available from
NorthPage Research | | Benefits - Rapidly gain critical knowledge
- Identify key strengths and weaknesses
- Improve strategy and execution
- Increase digital marketing ROI
Deliverables - Electronic Report - 80 pages
- Analyst Review Call
Digital Marketing Segment Study - Report Contents I – Executive Summary II – Digital Marketing Functions Compared across five Online Retailers - E-Commerce
- Social Media
- Content Marketing
- Search Engine Marketing
- Mobile Marketing
- Online Event Marketing
- Online Community & Support
- Marketing Integration
III – Digital Marketing Effectiveness Compared across five Online Retailers - Awareness Creation
- Demand Generation
- Opportunity Conversion
- Customer Engagement
IV – Digital Marketing Best Practice Examples in Online Retail V – Online Retailer Analysis - Individual Profiles - Amazon.com
- JCPenney
- Kohl's
- Macy's
- Sears
Get the Report To learn more about the report and to purchase a copy, please contact: Mike Gorey
NorthPage Research
Email:
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Office: 847-818-8387 (Chicago)
Mobile: 312-376-6411 View the 12 slide Online Retail Digital Marketing Segment Study Overview Download the 44 page Online Retail Digital Marketing Segment Study Results Summary
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